B E S T O F
S U B T E X T 2 0 2 4
Since we have been in the mood for wrap-ups, we present to you our favourite Subtext issues from 2024 – the ones that were fun to ideate and curate, pushed the boundaries of our creativity and most importantly, loved by all of you.
November 2024 – The All-Things Food Issue
This one was a visual treat! We explored the recipe of creating a perfect food blog – the UX, the content, the storytelling, and most importantly, the community-building aspect of it. The issue also challenged readers to pronounce some fun words and explored how veganism became a thing in an interesting podcast.
September 2024 – the one that explored the influence regional languages in marketing
In the September issue of Subtext, we dived into the rich interplay between Urdu and Hindi. We also spoke to Vaishali Shroff, author of Tatung Tatung and Other Amazing Stories of India’s Diverse Languages where she shared fascinating insights about the origins of Hindi and its evolution over time. The issue also explores the growing prominence of vernacular languages on the internet.
TIC @ 25 – Our anniversary issue
2024 marked a major milestone for TIC—our 25th year! We couldn’t be more excited about this significant achievement. Year 25 was particularly special as it saw a shift in leadership, the articulation of our purpose and values, and a strategic pivot towards UX design, website development, internal communications, and thought leadership content. We celebrated this milestone by bringing together Team TIC and our clients, sharing their heartfelt wishes in a truly memorable issue. It was a momentous year, full of excitement and meaning, and it couldn’t have been more special. Relive those moments with us.
P O D C A S T
A TIC original podcast
How did this become a thing
YEAR-END LISTS
What could be a more fitting way to say goodbye to a year than to look at its highs and lows? We all love a good year-end list and whether you are partial to food trends, social media memes, top songs or box office hits, we can all agree that year-end wrapup lists are the flavour of the month for December. So to wrap up 2024, we take a look at how year-end wraps became a thing! Follow along!
Listen to our other podcasts here
As we step into 2025, AI continues to shape and redefine how we work, making tools that were once reserved for tech experts now accessible to all. What was once thought of as futuristic has quickly become a vital part of our daily routines. Whether you're a student, a professional, or a creative, these AI tools are designed to streamline processes, boost productivity, and fuel creativity in ways we never imagined.
With a growing number of options available, it can be overwhelming to figure out which tools will truly help you achieve your goals. That's where this guide comes in. We've compiled a list of the top AI-powered and digital tools for the year ahead. From enhancing communication within your team to improving your creative projects, these tools are user-friendly, easily downloadable, and set to empower you to accomplish everything on your list.
Here's to a successful 2025!
3 M I N R E A D
R E S O L U T I O N S
Words that should be Banned
This is it! We are scratching these buzzwords from our vocabulary—once and for all!
It’s not that we’re tired of hearing them (okay, maybe a little), but let’s face it: these words have lost their meaning. They’re overused, overhyped, and often add zero value to the conversation. So, let’s leave them behind and start saying what we really mean. Deal?
Hover over these words to know what they actually mean!
Tap on the cloud below to find out