December 2023
3 M I N R E A D
P O D C A S T
A TIC original podcast
UX: How did this
become a thing?
Do you know what UX is? UX or user experience is in everything we interact with daily. From unlocking our phones to opening a door. In this episode we take a look at what UX is, why companies are investing in it and how did UX become a thing!
Listen to our other podcasts here
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How we transformed Vikhroli Cucina with our UX design strategy
What do you do to transform a publishing platform dependent on its creators to become a more expansive platform that establishes itself as a formidable name and industry leader in its niche?
It takes thorough UX research and a great content strategy! Intrigued to know more? Read the case study to find out!
T R I V I A
Where can UX be seen in our everyday life?
Toothpaste screw on caps vs fliptop
Bleary-eyed morning means losing toothpaste caps. Imagine just having to flip the top open for toothpaste?
Where can UX be seen in our everyday life?
Lotion pump bottles vs squeeze bottles
It is so frustrating when you can’t get the last of the lotion at the bottom of the bottle! What if you could squeeze every last drop out?
Where can UX be seen in our everyday life?
Heinz ketchup bottle with stand upright vs bottle that is inverted
Food getting cold while you wait for the last drop of ketchup to reach the top? Let’s change the design of the bottle so ketchup is always free flowing!
Where can UX be seen in our everyday life?
Water fountains where you can only drink water vs those where you can also fill bottles
Want to drink water and fill your bottle? Here’s how UX design made carrying refillable bottles so much easier!