August 2022
I N T E R V I E W
There are such great moments in history in every company, every organization, and that has to be preserved 
TR Donn Doongaji, former MD of Tata Services and Honorary Advisor to the Tata Central Archives, explains why archiving is so essential for every organisation, sprinkling his conversation with some delightful anecdotes from his 50+ years with the Tata Group.
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A TIC original podcast
How did this
become a thing?
KOFFEE WITH KARAN
On Koffee with Karan, the colours are always bright, the coffee is always steaming, and perfectly coiffed guests sit down to chat about their movies, love life and more! But there's definitely something to more the show. Well, it's been running for 7 sassy seasons! Listen now to find out why.
Listen to our other podcasts here
T R I V I A
Ghost words
We all love butter chicken, but what would it be without its grany!
Oh, grany is not a typo, but the word gravy is.
The word gravy exists because someone miswrote grany as gravy, and now we have gravy on our butter chicken.
Gravy, like many other words we commonly use in English is a Ghost word.
Ghost words are words that made their way into the English dictionary because they were either misread, misprinted, or were typographical errors!
While some ghost words become a part of our parlance, some are removed from the dictionary soon after.
Other ghost words include common words such as Tweed (originally tweel), and syllabus, a typo of the Greek word sittybos -- a leather parchment label that gave the title and the contents of a document.
Interesting, isn't it? Can you name other such Ghost words?
L A T E S T
Awards
We are on top of world and on top of afaqs! Marketplace's two lists!
TIC is proud to be among India's Top Communication Design Agencies and Website development agencies. Here's to winning more awards and consistently creating content and websites that set the bar high!
Showcase
Visual Stories
No, not infographics. We take storytelling a little too sincerely. Our visual stories are stories narrated through different content formats -- video, photographs, images, text, audio, infographics, all in one page to create an immersive experience for the viewer. Why? Because are content creators and if we won't experiment, who will!
Check out how we celebrated Liva's 5th year of weaving fashion trends or what we did for Grasim's 75th Anniversary
In the news
How to use metaverse to sell your brand
Metaverse is the buzzword and brands should make most of it. How? Shubha Madhukar, our Director and President talks about creating virtual immersive experiences for users in Reputation Today.
Check it out
Blog
The 5A theory of effective leadership communication
Empathetic, intuitive messaging by senior leadership can galvanise and inspire internal as well as external stakeholders
Check it out
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NIIT University Website
The NIIT University website is our maiden mobile-first website, developed to create the experience of a mobile app. We began with a branding study, followed by a UX study and then the content and design, and development. The result? A website that is a class in itself.
Impact
-
<2 seconds
Page load time
-
50
Mobile page
speed score -
>80+
SEO score for
money pages -
0
404 pages
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