Has that catchy jingle in the ad suddenly become an earworm? Or has that dramatic melody moved you to tears? In this issue we are wading a little further, note by note and gently floating to the sound of music.
ASMR may have exploded on the world stage over a decade ago but it wasn't until the pandemic that people started noticing it for its immense power in relaxing and destressing people. Now with more than 3.5 billion hits on Google in India itself, ASMR is here to stay and making all the right sounds for you to take notice. Want to "listen" to more? Hit PLAY now!